Resources

Marketing tips, guides, perspectives, and more.

Tips for writing compelling content - what are your secret ingredients?

Writing a compelling article or blog is like creating a new recipe that you hope everyone will want to emulate and share. You start with an idea, do

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Email Best Practices – How to Avoid Striking Out

In baseball, it’s three strikes and you’re out. But at least you get to begin every at bat with a fresh 0-0 count. With email marketing, each

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Keeping your customers the focus of your marketing

Revenue is down for the quarter. Your mission, should you choose to accept it, (Ethan Hunt did time and time again, and you know you will too) is to

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Using email marketing to engage and inspire your customers

Email marketing has taken on a whole new meaning since its inception back in 1978 (Yes - 1978!). According to Kyle Hendrick from Marketing Land,

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A primer: 30 demand generation tips and tricks

Generating leads—both high in quantity and quality—is a marketers most important objective. A successful lead generation engine is what keeps the

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Applying a marketing attribution model

  Marketing attribution, fractional attribution, or multi-touch attribution (MTA) are terms defining the same concept: "The process of identifying a

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Digital Marketing fundamentals

If you're a start-up or small business owner and don't know where to begin with your digital marketing efforts, you're not alone.  You probably have

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Calculating lifetime value

Lifetime Value (LTV) roughly projects revenue a customer will generate during their lifetime. The following infographic, provided by Kissmetrics,

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A step-by-step guide to conversion rate optimization (CRO)

  Before you embark on a conversion rate optimization program, you must assess current resources, infrastructure, and process before you can execute,

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Common traits in digital-leading companies

Harvard Business Review has published an excellent article on what the companies on the right side of the digital business divide have in

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How to set up a marketing tracking system that truly works

  In talking to marketing leaders about their goals and challenges, I’ve noticed a common theme. No matter how different the people or how varied

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How to scale your marketing organization

  As your company grows in size and sales, your marketing efforts will need to scale along with it. Fundamentally, the stages teams go through are: 

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How to effectively plan and execute across channels

  Cross-channel marketing (also called unified or multi-channel marketing) ranges from pretty straightforward to highly complex. It means you have

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Generating test ideas

  There are lots of ways to approach test­ing and opti­miza­tion. Lever­ag­ing data and keep­ing focused will be your ticket to success. Ground

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Marketing Intelligence: Solving the Puzzle of People-Based Marketing

People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer.

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Taking optimization from strategy to execution

  I’m often asked how did we get ramped up to doing 3–5 tests a week. I have to admit, I’m impressed that we’ve got­ten this far, but we still have

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Attribution modeling results  [ Case Study ]

This on-demand video is a recording of a panel session at Forrester’s Consumer Marketing Forum on Applying Attribution (22:17). It features Visual

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5 tips for executing in cross-functional world

  I worked on a simultaneous worldwide product launch which spanned 25 products and services while redesigning a website, introducing new team

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Finding creative inspiration

 

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