Resources

Marketing tips, guides, perspectives, and more.

A Beginner's Guide to CRMs

By Jessica Virk

CRMs have become instrumental in managing leads and nurturing customers, but some organizations still haven’t implemented one. It could be that

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Using social media to connect with your customers

By Angie Lu

Some think that using social media for your company can be a bit of an impersonal approach to connect with your customers, but when you know how to

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5 tips for executing in cross-functional world

By Lisa Flosznik

I worked on a simultaneous worldwide product launch which spanned 25 products and services while redesigning a website, introducing new team members,

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A step-by-step guide to conversion rate optimization (CRO)

By Lisa Flosznik

Before you embark on a conversion rate optimization program, you must assess current resources, infrastructure, and process before you can execute,

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Tips for writing compelling content - what are your secret ingredients?

By Jessica Virk

Writing a compelling article or blog is like creating a new recipe that you hope everyone will want to emulate and share. You start with an idea, do

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Email Best Practices – How to Avoid Striking Out

By Jessica Virk

In baseball, it’s three strikes and you’re out. But at least you get to begin every at bat with a fresh 0-0 count. With email marketing, each

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Keeping your customers the focus of your marketing

By Jessica Virk

Revenue is down for the quarter. Your mission, should you choose to accept it, (Ethan Hunt did time and time again, and you know you will too) is to

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Using email marketing to engage and inspire your customers

By Jessica Virk

Email marketing has taken on a whole new meaning since its inception back in 1978 (Yes - 1978!). According to Kyle Hendrick from Marketing Land,

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A primer: 30 lead generation tips and tricks

By Lisa Flosznik

Generating leads—both high in quantity and quality—is a marketers most important objective. A successful lead generation engine is what keeps the

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Applying a marketing attribution model

By Lisa Flosznik

Marketing attribution, fractional attribution, or multi-touch attribution (MTA) are terms defining the same concept: "The process of identifying a

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Digital Marketing fundamentals

By Lisa Flosznik

If you're a start-up or small business owner and don't know where to begin with your digital marketing efforts, you're not alone.  You probably have

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Calculating lifetime value

By Lisa Flosznik

Lifetime Value (LTV) roughly projects revenue a customer will generate during their lifetime. The following infographic, provided by Kissmetrics,

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Common traits in digital-leading companies

By Lisa Flosznik

Harvard Business Review has published an excellent article on what the companies on the right side of the digital business divide have in

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How to set up a marketing tracking system that truly works

By Lisa Flosznik

In talking to marketing leaders about their goals and challenges, I’ve noticed a common theme. No matter how different the people or how varied their

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How to scale your marketing organization

By Lisa Flosznik

As your company grows in size and sales, your marketing efforts will need to scale along with it. Fundamentally, the stages teams go through are: 

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How to effectively plan and execute across channels

By Lisa Flosznik

Cross-channel marketing (also called unified or multi-channel marketing) ranges from pretty straightforward to highly complex. It means you have the

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Generating test ideas

By Lisa Flosznik

There are lots of ways to approach test­ing and opti­miza­tion. Lever­ag­ing data and keep­ing focused will be your ticket to success. Ground

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Marketing Intelligence: Solving the Puzzle of People-Based Marketing

By Lisa Flosznik

People-based marketing is fast becoming a strategic imperative for engaging and converting today’s demanding, mobile-dependent consumer.

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Attribution modeling results  [ Case Study ]

By Lisa Flosznik

This on-demand video is a recording of a panel session at Forrester’s Consumer Marketing Forum on Applying Attribution (22:17). It features Visual

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Taking optimization from strategy to execution

By Lisa Flosznik

I’m often asked how did we get ramped up to doing 3–5 tests a week. I have to admit, I’m impressed that we’ve got­ten this far, but we still have

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Finding creative inspiration

By Lisa Flosznik

Over the past few weeks I've been organizing my house and getting rid of unnecessary furniture or useless items. It's never as efficient as you'd

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